Online shopping in Kenya plays a very big role in the
purchasing of products across the country and beyond.
Many people have come to embrace and love the new technology
ever since it was introduced, terming it as a more convenient way of shopping as
compared to the old ways of shopping.
Many of them have argued out they no longer have to go to a supermarket
to do their shopping, since they can easily shop online while in the comfort of
their homes.
The best thing about this technology is that one can shop
even if he/she is travelling as long as you have a smart phone or laptop and
can access internet.
It’s due to these that the number of online shoppers has increased
drastically and by the look of things, the numbers are set to grow even higher.
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| Online shopping in Kenya |
Even as we continue to celebrate the growth of online
shopping in the country, there are various factors an online shopper needs to
understand if he/she wants to remain safe while shopping online.
Below are some important aspects of online shopping in Kenya
one needs to know.
Aspects of online shopping in Kenya
Convenience
Convenience is one of the most important aspects of online
shopping. This is because consumers of the modern society are getting busier than
ever as a result they want an easy way of getting all the products they require
without having to physically avail themselves in the supermarket.
Since most online stores operate 24hrs, it’s easier for one
to shop in the evening when he/she is back in the house.
The only thing one needs to do is to search for the product of
choice while seated in the house or even when in bed, place an order and that’s
it.
Easy access to product information
It’s very easy to search for a product on the internet than
manually walking from store to store. This
is why easy access to product information is an important aspect of online
shopping. When one searches for a product online, she/he will be able to get
all the product information and also compare the price of the product on
different platforms.
One will also have the privilege of seeing reviews and recommendations
about the product. These reviews and recommendations are very important,especially in helping a shopper make up his/her decision.
Security and privacy
Even as more and more people continue to shop online for
their products, many of them are still not sure of their security while online.
Many have undergone experiences whereby some have been duped into buying products
which do not exist. This is why many are very concerned with the issue of
privacy, especially when they are giving out their important details.
This is why it is very important that online shoppers are
educated about how they can shop safely in an online store and how to
differentiate a genuine online store from a fraudster.
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